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Feb 8, 2021 — Marketers are loving OTT advertising because it delivers ads directly to viewers through streaming devices and services. ... Best Sports Cars ... Forbes Announces Its First-Ever 50 Over 50 Impact List, Showcasing ... Another difference between OTT advertising and traditional broadcast advertising is that you .... Jan 19, 2021 — 02 Media Technology Key Trends Idate Growth Linear TV OTT Revenue 2016 2024-min ... being available worldwide on day one to maximize the impact and benefits. ... FAST are Free Ad Supported TV services like Tubi or Pluto TV. ... And 2020 has been a rollercoaster for the media and sports industry.. Apr 3, 2018 — The OTT broadcast format for live sport will provide viewers with a ... in favour of their new approach – the impact of this is still yet to be seen. ... However, the reduced OTT subscriptions fees and reliance on advertisements .... SpotX will provide advanced ad serving technology and programmatic ... Global Force Wrestling and its flagship IMPACT Wrestling, one of the world's largest ... Anthem Sports & Entertainment Corp. is a global sports media company with offices ... other monetization tools, like solutions for OTT and outstream video ad units.. by T Evens · 2014 · Cited by 5 — struggle is further intensified by the rise of over-the-top (OTT) TV platforms, which ... sports rights or liaising with independent producers of TV shows and series. ... therefore negatively influence a channel's advertising and/or subscription .... 4 hours ago — The sporting world has already adapted significantly due to Covid-19, but few in the sports media sector can claim to know with any real .... May 21, 2021 — Network Upfronts Bank on Sports Amid Shift to Streaming and Drop in Shows ... from broadcast TV to OTT will only serve to drive up the ad rates for ... imagine the impact skyrocketing costs will have on the live-sports ad roster.. Television networks are in an increasingly challenging environment. ... Skinny bundles and cord cutting impact subscription and ad revenue. ... to new broadcast opportunities with over-the-top solutions (OTT) and TVEverywhere (TVE) systems. ... Station · Radio Broadcasters · Digital Video Providers · SPORTS/NEWS/ENT.. Jul 2, 2020 — The pre-pandemic shift away from traditional sports broadcasting towards ... This trend away from traditional broadcasting in favour of over-the-top (OTT) broadcasting ... It is still too soon to understand the full extent of COVID-19's impact ... traditional broadcasters can affect demand for advertising slots and, .... OTT is bringing the crown jewel of broadcast content to the mobile masses. ... cases, live sports is the core factor that's keeping audiences (and advertisers) from .... OTT video ads are the advertisements delivered to viewers within this OTT ... TV network broadcaster apps like Discovery, during live sports, like Thursday Night .... 11 hours ago — The state of emergency will be in effect throughout the entire duration of the Olympics, which open on July 23 and close on Aug. 8. Its main impact .... 2 days ago — OTT · VOD · Social TV · Mobile ... It also aims to leave behind a long-lasting positive impact through its legacy programmes and ... Moroccan sports channel /sports rights manager at SNRT said: “Extreme E is a future ... Extreme E chief marketing officer Ali Russell added: “SNRT and its associated channels .... What are the benefits of OTT marketing? In legacy media ad buying, it can be hard to measure impact. As viewers move toward the OTT space, the ability to show .... May 20, 2021 — 84% of media execs plan for continued streaming growth in 2021; Advertising is king: ... Advertising is the most prevalent revenue model, currently used by ... the US alone, that have a significant impact in shaping the industry's future. ... Applicaster powers user experiences for leading broadcast, sports and .... by N SPORTS · Cited by 4 — broad trends shaping the sports business landscape in 2018. ... cutters,” “cord-nevers,” skinny bundles and low-priced OTT services. ... Other significant effects of disruption include consolidation among traditional media companies. Several large media companies are seeking greater scale in revenue, geographical and .... Tatari's Media Buying Associate, Kirk, shares how companies can better support and ... With more networks offering OTT inventory as a part of their linear upfront ... learnings may influence the TV industry and advertising market for live sports .... May 5, 2021 — Another factor that impacts Linear TV is the advertising medium. ... Linear OTT functions similar to Linear TV such as they broadcast videos and .... 3 days ago — Ready to cut the cord but want to keep live sports, news and more? ... commercials on Hulu's cloud DVR (the base cloud DVR, which is included, ... YouTube TV -- and this is because the broadcaster reportedly hadn't acquired ... may impact your experience of the site and the services we are able to offer.. Dec 21, 2020 — David Cohen, CEO, IAB: “Outside of sports, all signs point to us living in a streaming world. ... One side effect: Managing CTV campaigns has become more of a ... In 2021, advertisers will continue to invest in CTV and other digital ... All major media companies have launched an OTT streaming service and .... Jan 10, 2020 — Amazon's venture into sports broadcasting took a couple of significant ... Amazon ran fewer ads on its coverage than Sky and BT do in their Premier ... positive impact on Prime sign-ups and consumer spending on retail goods.. Our research identified four key trends that will impact the sports content delivery landscape for both broadcasters and OTT providers. Although ... service that delivers targeted ads to the right audience - data infused experience. As a result of .... Aug 6, 2020 — How the return of live sports content will impact the shifting TV ... This has increased the demand from OTT services to land live sports broadcasting rights ... the ad revenue is what is keeping allowing the leagues to compete.. EY analysis is based on a survey of more than 350 media and entertainment executives taking a representative ... measurement companies move into new platforms and ad agencies explore content ... organizational inertia to effect change. ... Broadcast, cable and OTT networks, ... business, most notably sports and live.. Jan 7, 2020 — OTT ads are served through streaming platforms. ... they do sleeping and 1 in 3 OTT users stating that screen size has no impact on the type of .... May 1, 2021 — With the OTT advertising market continuing to grow, here are some of the ... it is also difficult to track any real-time impressions and impact of your ads. ... As more young consumers begin paying for their own media, they are opting for OTT ... For Programmatic TV, if you want to buy live sports, which is one of .... Jun 10, 2014 — For broadcasters and operators – who used to decide whether content ... Today, viewers can watch football, drama, news and the latest cat video ... High-quality OTT television, like HBO Go, requires good quality ... While ad-based television is still the major revenue model, subscriptions are also attractive.. Sep 27, 2019 — Businesses are shifting from traditional advertising to digital advertising in increasing numbers. What's the impact on your business? ... Traditional media is defined as media that existed before the rise of the ... Digital also includes other online and mobile techniques such as geofencing, OTT (over the top) .... Mar 6, 2018 — Even live social media buzz could not prevent it from being the least watched Super ... OTT sports though are already having an impact according to ... has an Instagram account called House of Highlights that delivers ad-free .... Oct 13, 2020 — OTT ads are video ads delivered over an internet connection with a streaming device ... However, the fragmentation and personalization of digital media is causing a shift ... such as Thursday Night Football; On Amazon's curated news app ... Subpar content will not have the desired impact on your audience.. Oct 19, 2017 — The sports media industry is caught in a complicated and metastable ... misses the spirit of OTT, housed in the temple of a high quality, ad-free, .... Media Sports Technology Telecommunications ... Five-year projections of consumer and advertising spending data across 14 segments and 53 ... Cinema; Traditional TV and video; OTT video; Video games and eSports; Internet advertising ... Regardless of how you influence business decisions, the Outlook can help you .... Apr 29, 2021 — Tricks of the marketing trade ... grown rapidly, more recently accelerated by the impact of Covid-19. ... Recently, BT Sport introduced its new 'Watch Together' feature, ... We will no doubt see more and more users opting for OTT platforms ... like Sky TV and Virgin Media TV losing their footing in the market.. May 19, 2021 — OTT App marketing strategies that increases engagement and ... Is the growth in video consumption via these platforms short-lived or OTT platforms are here to stay? ... TV shows, or even hosting of sporting events were severely affected. ... growth pattern of the OTT industry, and the impact COVID had on it.. Broadcast Industry News - Television, Cable, On-demand. ... Think your SVOD streaming experience is completely ad-free? Non-traditional ads, “sponsored by” .... Feb 9, 2021 — Computers, the Internet, Web, mobile and other digital media are ... particularly as sports audiences and the advertising market fragment in line with ... the shift from broadcast to online sports media markets, the impact of ... The growth of over-the-top (OTT) Internet and mobile video streaming services is a .... Oct 25, 2018 — Are you fed up with that 20-plus second delay between your online ... a weekly report from the intersection of sports, media, and the Internet. ... Beyond limiting viewing experiences, the streaming delay also has a psychological impact. ... offer streams is the ability to individually target advertisements, unlike .... May 1, 2019 — 2. Adapting to the media and marketing power shift ... Sports. TV advertising. Video games.. 4 days ago — The OTT refers to the media service that facilitates the delivery of audio, video and ... Apart from this, OTT is also used for streaming music, live broadcasting, watching educational channels, advertising and communication. ... What has been the impact of COVID-19 on the global Over the Top (OTT) market?. The impact of coronavirus on countries' macroeconomic performance is and will ... for this drop, and the knock-on effects for sports-based Pay-TV broadcasters, ... In the media industry, this is leading to a sharp decrease in advertising spending. ... streaming consumption is skyrocketing, which has led several OTT providers .... Apr 23, 2020 — It is very possible, that COVID-19 will influence on the OTT industry. ... The AVOD (advertisement-based video on demand) media streaming services include: ... Major sports leagues around the world are powerful magnets for .... that will be able to capitalise on the return of sports and the passionate audiences ... athletes, teams and leagues, to the media that broadcast and cover games and brands and sponsors that advertise around them. ... the true impact on the landscape is known. ... the Sky Go over-the-top (OTT) platform during the afternoon .... Jun 14, 2019 — The transformational impact of OTT is set to forever change the ... from an Operational and Marketing point of view as global media rights for the .... OTT (over-the-top) is a means of providing television and film content over the internet ... Automated ad ingest ... Monitoring & measurement for broadcast applications ... OTT systems and technologies are designed to minimize the impact these ... The second is called LIVE - live streaming of content such as a sporting event, .... Apr 11, 2020 — The impact of COVID-19 on sports has accelerated immensely even since I finalised my ... However, when (not if) sports comes back, OTT will be better ... the sporting events directly towards the end consumer and advertising .... 5 days ago — Radio ad revenue is forecast to rebound after a 23.0% decline in 2020 ... The impact of OTT streaming services has been the biggest driver of .... An effective OTT strategy can create new opportunities for advertisers to reach ... that broadcasters expect from traditional facilities and lessen the impact of the ... advertising support in alternate content for sports and blackout management.. Entercom offers integrated marketing solutions. Entercom is the #1 creator of live, original, local audio content and the nation's unrivaled leader in news and sports radio. ... INSIGHTS. 5 Benefits of OTT Advertising ... We use our voice to unite listeners, brands, and employees, and create positive impact around key causes.. Oct 20, 2020 — Get in the game: Why live sports are the next big thing in streaming video ... OTT, or over-the-top, is a streaming media service offered directly to viewers. ... exclusivity around the live event comes from your marketing efforts.. Feb 20, 2021 — We'll also see more of what OTT platforms can provide, with a marked shift ... for sports broadcasters through the ability to provide tailored advertising. ... that they will continue well into 2021 and beyond, even as the impact on .... Sep 24, 2020 — Through CTVs and other OTT devices, smaller advertisers can finally access ... or long term commitments (this is not the case for all OTT/CTV sports advertisers, ... On traditional broadcast, viewers can skip over ads when a game is ... programmatic media buying (1) · reach (1) · reach frequency impact (1) .... In Europe, Perform Group has launched a live sports OTT service, DAZN, aiming ... The revenue potential of live is tremendous, total ad views for live grew 43% .... Feb 22, 2021 — Are you planning to invest in over-the-top (OTT) advertising this year? ... the top” of the traditional broadcast market), while CTV is used to refer to the ... live broadcasts and sports games, so advertisers can influence them with .... Oct 26, 2020 — By Aaron Duckmanton, global head of marketing, Grabyo While the sight ... Digital revenue: How sports clubs, federations and broadcasters can ... The impact of lost ticket and sponsorship revenue is a challenge that cannot be ignored. ... owned websites and over the top (OTT) platforms is a viable option.. Ad stitching is performed so seamlessly that it perfectly replicates the experience of ... Standardising OTT ads presents 3 major challenges: ... It's easy to see why live sport is so important to a lot of broadcaster's plans and, with the ... DAI for live online channels and discuss the long-term impact of DAI on digital revenues.. Instead, brands and advertisers can go direct to OTT Platforms and Media ... of TVOD, but is generally reserved for large live events (i.e. sports, concerts, ... to measure any form of conversion outside of conducting brand impact studies. And in .... The global broadcasting & cable TV market is expected to witness substantial growth in the ... IPTV, DTT), By Revenue Channel (Advertising, Subscription), By Region, And ... Additionally, TV broadcasters have started developing their own OTT ... to witness broadcast of live events, such as sporting events and live news, is .... This is important, because one of the many benefits of OTT for advertisers is that ... impact of COVID-19, which has increased people's use of streaming media to ... The findings indicate that sports viewers are shifting to news, film & TV, and .... For the first time, the high-impact, brand storytelling power of the big screen ... to reach through traditional media channels. ... So, who is this audience watching OTT streaming video and how should brands approach ... for Advanced Marketers provides advertisers with a framework for leveraging this remarkable new media.. No other kind of programming had as much impact on making television ... site of the very first televised sports event -- one small step for a broadcasting pioneer, ... The New York Times, whose proud boast is that it is "the paper of record," duly ... became the crucial item in selling enough television sets to attract advertising.. OTT is another term that VOD is regularly confused with. ... Even intersperse on-demand content with live streams or add advertising to monetize your content. ... Changes in OTT viewing behavior from recent trends and the impact from ... 2004 that serves broadcasters, public institutions, as well as sports, music and fashion .... Over-the-top (OTT) media revenue is expected to reach over 210 billion U.S... Apr 19, 2021 — Product Marketing Specialist, Cyber Security Services ... Sports rights are expensive, so it goes without saying that media organizations and rights ... Keynote Interview: Producing OTT Sports Content ... Latin America and Brazil are experiencing a strong impact of new sports transmission technologies.. Oct 21, 2018 — Between OTT platforms and social media channels, advertisers are ... this year and is now present on OTT platforms with a focus on sports properties. ... “OTT is able to provide reach, viewability, brand safety and impact.”.. WHAT:Leaders in sports digital media will converge over social media and live social video, over-the- top (OTT) distribution strategies, and much more. WHO: Open to all ... ripple effect on providers of traditional remote production services and facilities? ... $3,000. 15 sec supplied promo video ad to run in-between sessions.. José del Valle-Iturriaga - Partner and Head of the Media, Sports & Entertainment practice ... The increasing scarcity of mass viewership on linear TV drives advertising ... The impact for sports is an increasing use of online and mobile screens as well as ... While OTT players acquiring sports rights share similar over-arching .... OTT Platform Marketing in a Pandemic: How Can These Brands Keep Winning? ... The impact of the Coronavirus Recession on OTT media apps, and how consumer behavior has ... A lack of live sports events has also contributed to this trend.. In a broadcast media landscape where consumers are cutting the cord from traditional ... ever-coveted advertising impression but also the opportunity to catch viewers' ... chief marketing officers (CMOs) of sports and broadcast/over-the-top (OTT) ... true sense of the impact sports has, the share of broadcast and streaming .... However, today the OTT industry is slowly getting closer to its goal due to the efforts ... We look forward to enabling sports fans all over the country to watch the games ... they want, without spoiler effects from their neighbors or from social media,” said ... ad insertion and low latency for both delivery formats (HLS and DASH).. Feb 3, 2020 — A look at how OTT in sports broadcasting is creating new advertising ... ad-receptive audience will be attracted to these platforms; and OTT .... May 22, 2019 — The growing influence of livestreaming and global OTT platforms is a sign of things to come ... However, the sports industry, one of the largest broadcast ... it's through subscriptions, sponsorship, advertising or merchandising.. Jan 27, 2021 — Fox Sports Detroit will change to Bally Sports Detroit as an example of the rebrand. ... Fox Sports regional networks will be rebranded as Bally Sports, Sinclair Broadcast Group ... In Nashville and Carolina, there is a more direct impact as Sinclair is ... Still on AT&T TV, which is an OTT streamer, as well.. Mar 27, 2019 — How OTT providers can achieve true personalization. ... Everyone watched what was on broadcast TV. ... To effectively sell programmatic ad space, OTT services need user profiles that speak the language of advertisers. ... or canceling altogether once the season of their favorite show or sport is over.. 4 hours ago — Innovid will manage third-party ads across NBC Olympics' leading CTV ... make suggestions on how these ads can be modified for greater impact. ... of creative control for an extremely fast-paced media environment. ... market to receive MRC accreditation for OTT impressions, including ... PA Media: Sport .... Feb 7, 2021 — YouTube is the universal free ad-supported video platform. The emerging YouTube connected TV ad dominance is a consequence.. Mar 29, 2020 — COVID-19's effect on the media and entertainment sector looks like it will be ... #1: Sports Are Holding the Bundle/Pay-TV Together but Showing Signs of ... It also ignored the question of whether any of this planned ad spend .... Access and PowerPoint. digital is an advertising agency. delivery system, the system is likely ... views on the video at a lower CPV; Effectively measure the impact of the campaign . ... Use advanced optimization techniques - Collaborate with Media Planners, ... Hi all, Getting thrown into OTT/CTV advertising for the first time.. ConnectadTV-We simplify the process of OTT | CTV advertising. We help agencies and businesses plan, buy, and measure local OTT | CTV advertising. ... NBC Sports logo ... large media companies to savvy marketers ... We can start a campaign quickly & optimize it to deliver cross-device impact with optimal reach, .... Dec 14, 2020 — As a result, brands began to incorporate OTT in their media mixes. ... Soon, we will be releasing a new report on OTT and TV Everywhere. ... GEICO boosted ad spending on OTT when sports were suspended back in March. ... We've written before on the impact COVID-19 has had on the real estate industry .... Jan 10, 2020 — How Does OTT Marketing Differ From Other Television Marketing? ... When it comes to specialized programs such as sports, premium movie ... Pundits were concerned its use could impact the outcome of the race in their .... Mar 16, 2020 — Live video streaming is gaining momentum, especially for live sports. ... Advertisements are also an option, specifically dynamic ad insertion and free ad ... Unify OTT and broadcast workflows: If you're delivering live sports ... is also expected to have a significant impact on the live sports streaming market.. 5G technology will impact every industry in different ways. ... Let us look at seven ways how the streaming (OTT) industry will collaborate with the sports industry by ... will have a baseline below which the company wouldn't want to broadcast no matter ... Word of mouth marketing still remains as powerful as it has ever been.. Cable Nets Run More Ads as Streamers Steal Eyeballs (B&C). M+E Daily M+E News ... How Will OTT in Sports Broadcasting Impact Advertising? (TechRadar).. Oct 24, 2018 — From marketing to broadcast sports have become extremely ... sports marketers to ramp up their marketing efforts and influence their audience. ... the game live on OTT platforms is of great convenience to our audience.. In today's digital world, OTT streaming is becoming an increasingly popular ... David Pahl focuses his practice in the media, sport and entertainment sector. ... and advertising transactions; Media-related corporate acquisitions, ventures and ... one of the world's first renewable energy blockchain-based impact investment .... May 7, 2018 — Sports leagues and video game companies are converging on ... Traditional sources of advertising and subscription revenues are ... and MUTV, a mobile app and over-the-top (OTT) video subscription ... And it is building capabilities in voice interfaces and artificial intelligence that will further influence how .... Jun 16, 2020 — Broadcast trends are constantly evolving, and broadcasters need to adapt to ... Learn more about the emerging trends in broadcasting and how they will impact the industry in 2021 and beyond. ... Watson Advertising · Weather apps ... “Many TV stations are expanding their news coverage on OTT [over the .... 4 hours ago — Tata Sky's OTT content aggregator service, 'Tata Sky Binge', is now available to users on their ... Wouldn't this impact the adoption of the app?. 4 hours ago — Innovid will manage third-party ads across NBC Olympics' leading CTV apps, including NBC Sports and Olympic ... ads to make suggestions on how these ads can be modified for greater impact. ... server in the market to receive MRC accreditation for OTT impressions, including the filtration of invalid traffic.. Breaking News in Advertising, Media and Technology. ... Disney Sets ESPN+ Price Hike After Influx of Sports Rights Deals. By Kelsey Sutton. 5 hours ago. But cost of Disney Bundle, with Hulu and Disney+, will remain unchanged. ... you can choose not to allow certain types of cookies, which may impact your experience of .... May 27, 2021 — Statista reported that the Over-the-top (OTT) media revenue is ... Advertising video-on-demand (AVOD) revenues will increase by $39 ... media entities and individual creators across TV, film, music, sports, news, lifestyle, and gaming. ... drive impact and value with a team and technology that I believe in.".. cut ad budgets to weather Covid-19's financial impact, the pandemic has also introduced ... In the early days of OTT, TV broadcasters and networks owned content and ... which were often locked as long as months ahead of time -- OTT ad pods are ... Typical examples include sports, awards shows and news broadcasts.. 2 hours ago — The expansion will include 1800 fast-charging stations and 10000 individual chargers to […] ... by: MATT OTT, Associated Press. Posted: Jul 13 .... Even if advertising (AVOD) is your preferred model, OTT provides the power of targeted advertising ... By building a unique platform using Endavo Media's innovative infrastructure, Footprint.tv provided ... The Netflix Effect ... Maybe it's the local sports team looking to go global with its all-star numbers, or perhaps it's a city .... 598 results — Netflix and Amazon are scaling up their expansion plans in the film space to ... Ampere assesses the impact of COVID-19 on TV advertising in the quarter ... presents an overview of the TV and OTT market in Central and Eastern Europe, ... Ampere looks at the sport media landscape in Russia to understand who .... Jun 14, 2019 — With the rise of OTT platforms, sports broadcasts become the only live TV event that matter. ... What does this tell us about the future of sports broadcasting? ... Particularly useful for marketing and sales, fan opinions matter significantly. For example, the perception of popularity can significantly impact the .... With advancements in technology and the spread of social media, sports content is spilling out onto new platforms. Dedicated fans and casual viewers alike .... Sports Illustrated is launching a new OTT platform on Amazon. ... This marks a new record for WrestleMania's economic impact and the sixth ... Best Marketing Campaign, Best OTT Service, Best Social Media Campaign, Best use of Companion .... Apr 30, 2021 — ... entertainment, sports, and the shows everyone was talking about. Now ... What is CTV vs. OTT vs. Addressable vs. Linear TV Advertising? ... Solution: Build a full-funnel advertising strategy with a single media platform. ... marketers can see the impact a connected TV campaign has on sales and revenue.. With Akamai, you can always deliver broadcast-quality video online, and come out a winner in the OTT revolution. Explore what's on the horizon for OTT video.. May 12, 2020 — We understand that technology can have a transformative impact on communities. ... The disruption of sports broadcasting due to Covid-19 has led to significant ... OTT platforms owned by traditional broadcast networks can offer a ... have to be recovered through subscription and/ or advertising revenues.. Live sports are the next frontier in the monetization of audience demand. Broadcasters and OTT platforms must leverage their understanding of the global sports .... This has a cascading effect on sports media as ABC, CBS, Fox (NASDAQ: FOX ... in distribution negotiations and more ad revenue from political advertising next year. ... of the ever-increasing role that OTT platforms are playing in sports media.. 2 hours ago — Companies are increasingly relying on the digital media marketing ... to a significant impact on digital advertising during the early part of 2020.. With a suite of optimization, attribution, and targeting tools, advertisers can unlock ... Combining the impact and prestige of TV will deliver results that meet, and exceed, ... Millennials, managers, men, and more—MNI Targeted Media (MNI) makes it easy. How ... There is no better resource for local news, weather, and sports.".. The arrival of the internet has had a profound impact on video and the way we engage with it. ... Nor do we need to wait for our sporting highlights, with the ability to grab ... OTT is a subset of VOD, which also includes cable and satellite services. ... AVOD and TVOD – or subscription video on demand, advertisement-based .... 8 hours ago — The Indian advertising market will recover to pre-pandemic levels by 2022, ... a long recovery for print, cinema and outdoor and radio platforms. ... a shift towards CTV (Connected TV) and OTT (over-the-top) platforms. ... will see a bounce back post impact of the pandemic, rising 7.5% in 2021 in the region.. Apr 16, 2021 — Our experts dive into over-the-top content, how OTT advertising works, where you view them & more. ... NBC, Trvl, TLC, FOX, FOX Sports, A&E, Discovery Channel, and more ... On broadcast TV, your ad will be shown to an entire DMA ... but it makes a direct impact in the number of leads your business is .... Jul 17, 2019 — ... of sports OTT services and their impact on traditional pay-TV service providers. ... Sports OTT providers will continue to experiment with different pricing ... focused on the media, technology, communications and advertising ... 3a5286bf2b 10
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